IUL campaigns tailored for your agency

Curated
IUL campaigns
built for
YOU.

Apex Financial Groups builds curated IUL lead campaigns around you. We build out tailored ads for your campaign, including the creative, message, lead form, and targeting. Each campaign is designed around your agency, your licensed states, and the type of clients you want to reach, so you can focus on meaningful conversations with people who have already shown interest in IUL.

$35
Starting per lead
1:1
Exclusive delivery
50
States supported
AFG
Watch the overview

A quick overview of how Apex builds tailored IUL ads and campaigns around your agency, your market, and your growth goals.

Custom creative·IUL education angle·State-specific targeting·Lead form setup·Campaign optimization·Direct delivery· Custom creative·IUL education angle·State-specific targeting·Lead form setup·Campaign optimization·Direct delivery·
$35
Starting per lead
Custom
Ads + lead forms
1:1
Exclusive delivery
50
States supported
The problem

Most lead campaigns give every agent the same funnel. We build yours around YOU.

Generic lead lists and one-size-fits-all ads make it harder for agents to stand out. You end up calling people who may have seen the same offer from multiple agents or who do not remember why they opted in.

At Apex Financial Groups, our approach is to create highly curated IUL marketing campaigns tailored to the person buying the leads. We build out the ads, messaging, lead form, and targeting around your goals, your licensed states, and the type of clients you want to reach.

You are not buying access to a generic list. You are building an acquisition system designed around your agency.

We put your message in front of people interested in learning more about Indexed Universal Life insurance, then route that interest directly to you so you can spend less time prospecting and more time having meaningful conversations.

A curated campaign system built around your market

From free consultation to live campaign, without recycled templates.

01

Free consultation

We review your agency, licensed states, current lead flow, and the type of clients you want to reach.

02

Tailored campaign build

We build out the ad angle, ad copy, creative, lead form questions, tracking, and delivery setup around your specific agency.

03

Exclusive leads delivered

New IUL inquiries are sent directly to you with the context needed to follow up quickly and personally.

04

Review and improve

We review performance and adjust the creative, questions, and targeting to improve lead quality over time.

Custom Lead Packs
Exclusive IUL Leads
$35
/lead
Starting at $35 per lead with the 35 lead pack. Single leads available for $50.
Custom IUL leads generated from curated campaigns tailored to your selected market. Start with one lead or choose a discounted pack to lower your cost per lead.
  • 35 leads for $1,225, or $35 per lead
  • 15 leads for $600, or $40 per lead
  • 5 leads for $225, or $45 per lead
  • Single lead for $50
  • Exclusive IUL leads, never resold
  • Qualification answers and contact details included
View Lead Pack Options
Scale
Agency Partner
$2,500
/mo
Includes custom landing page · built for serious scaling
For agencies that want a complete IUL marketing system. Apex builds your tailored ads, custom lead forms, multiple campaign angles, and a dedicated landing page for your agency.
  • Everything in Managed Campaign
  • Custom landing page built for your agency
  • Tailored ad creatives built around your offer
  • Multiple campaign angles and state tests
  • Bi-weekly consultation call
  • Monthly optimization report
  • Priority optimization support
Lead quality

Better context before you ever pick up the phone.

01

Tailored ads for your campaign

We learn your positioning, your licensed states, and your ideal client before building out the ads, forms, and targeting.

02

Education-first IUL angle

Prospects engage with simple educational creative before submitting their information.

03

Exclusive to the buyer

Inquiries from your campaign are routed to your agency only. They are not passed around to multiple agents.

04

Useful qualification questions

Ask about goals, time horizon, state, contact preference, and what they want to learn.

05

Speed to lead

New submissions are sent quickly so your follow-up happens while interest is still fresh.

Sample form context
New inquiry
Submitted today, delivered directly to your agency
Primary financial goal
Retirement planning
Interested in learning about IUL?
Yes
Preferred contact
Phone call
State
Texas
Contact details
Name, phone, email
Lead source
Your tailored Meta campaign
Status
✓ Sent to your inbox
Contact details blurred in this preview. Full details are included with live inquiries.
Our standard

No recycled lists. No one-size-fits-all campaigns. No fluff.

We focus on building a cleaner acquisition channel: educational IUL ads, tailored lead forms, direct delivery, and pricing that lets you test one lead before you scale into a larger campaign.

01

Exclusive routing

Your campaign inquiries go to your agency only.

02

Fresh delivery

Submissions are routed as they come in.

03

Clear pricing

Start with one $50 lead or choose a discounted pack.

04

Built to improve

Creative, forms, and targeting are reviewed over time.

Coverage area

Campaigns across all 50 states

Select the states where you are licensed and we will build the campaign around those markets.

High demand markets
Medium demand
Available
Why agents switch

A more tailored alternative to generic lead lists.

01

Freshness matters. A lead is most valuable when it is delivered while the prospect still remembers the ad and the reason they opted in.

Speed to lead
Instant delivery workflow
02

Context beats volume. Knowing the prospect's state, goal, and interest level gives you a better opening than a cold name on a spreadsheet.

Better first calls
Qualification built into the form
03

Campaigns improve over time. Once we know which creative and questions bring the best conversations, we can refine the system around your market.

Optimization loop
Weekly campaign review
FAQ

Frequently asked questions

What does the $750/month Managed Campaign include? +
It includes campaign strategy, ad creative, lead form setup, tracking, weekly reporting, and ongoing optimization. Any media budget stays in your control and can be discussed during the consultation.
How do the lead packs work? +
You can start with one lead for $50, or buy a discounted pack: 5 leads for $225, 15 leads for $600, or 35 leads for $1,225. Lead packs are a simple way to test quality before moving into monthly campaign management.
Are the leads exclusive? +
Yes. Leads from your campaign are routed to your agency only. We do not position this as a shared lead-list product.
Are the leads TCPA compliant? +
Our forms are built with consent language designed to support compliant follow-up. You should still follow your own compliance process and applicable federal and state rules when contacting prospects.
Do you require a minimum budget? +
No fixed budget is required on the site. During the free consultation, we can talk through the level of campaign activity that fits your market and goals before anything launches.
Can I cancel anytime? +
Yes. Managed Campaign and Agency Partner plans are month to month. No long-term contract is required.
How do I get started? +
Request a free consultation. We will review your states, target client profile, follow-up process, and which plan makes the most sense for your agency. After that, we can send calendar times for a call.
Free consultation

Build an IUL campaign
tailored to your agency.

Request a free consultation and we will review your market, your current lead flow, and how Apex can create a curated campaign around your business. No pressure. Just a practical review.

Request a Free Consultation

Lead packs starting at $35 per lead · Single leads available for $50 · Managed campaigns from $1,000 per month